How we write about gums, skin and nails

We sell cosmetics and we publish research-based articles about the body. Those two things can pull against each other, so here is the standard we hold the writing to — and what to do if you catch us falling short of it.

Who writes this

Every article on this site is published under the editorial direction of S. C. Aris, CallNature's founder and formulator — the person who developed the products the site sells. He studied botanical extracts and lipid science, and has formulated continuously since 2001. That is genuine depth in formulation and ingredient science. It is not a clinical qualification, and we do not write as though it were.

What our products can and cannot do

CallNature products are cosmetics. They support the appearance and feel of gums, skin and nails. They do not diagnose, treat, cure or prevent any condition, and no article here will imply otherwise.